Like most companies, the Dwyer Group has an official mission statement and vision; however, unlike most companies, they also have a Code of Values that each employee is urged to know and follow by heart. (Associates even carry a Code of Values card so that they think about them at all times!) In this episode, Dina Dwyer-Owens talks about how putting company culture and values front and center translated to massive success, growing a small, one brand business into a national success with 11 service-based organizations with more than 2,500 franchises in 11 countries.

Like most companies, the Dwyer Group has an official mission statement and vision; however, unlike most companies, they also have a Code of Values that each employee is urged to know and follow by heart. (Associates even carry a Code of Values card so that they think about them at all times!) In this episode, Dina Dwyer-Owens talks about how putting company culture and values front and center translated to massive success, growing a small, one brand business into a national success with 11 service-based organizations with more than 2,500 franchises in 11 countries.

In this episode, you’ll discover:

  • How to keep culture and values in tact when when key people/leaders leave the organization.
  • How to create a system around the values of your organization.
  • How to get intentional about connecting your (and your team’s) goals to the company values.

We must re-earn our positions every day and every way.

Remarkable Dialogue

Ask yourself: What can you do to be a “cheerleader” for your company values and culture?

Leave your answer in the comments below.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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