September 14, 2023

Feedback is more than just words; it's the backbone of improvement and growth in a professional setting. However, its power only unleashes when it's not just given but also applied effectively.

The Ultimate Goal of Feedback

So, what's the ultimate aim of feedback? Simply put, feedback aims to bring about action. But before we reach that point, we need to ensure that our message is heard, understood, and accepted. These are the stepping stones leading to effective application.

A Step-by-Step Guide to Effective Feedback

  1. Be Clear
    Your feedback should have a crystal-clear message. Know what it is you want the receiver to change or continue doing. This clarity ensures your message will be understood.
  2. Make It a Conversation
    Don't just unload your feedback; make it a dialogue. Ask for the receiver's opinion first; often, they might already be aware of the issue, making it easier for them to accept and apply the feedback.
  3. Future-Forward Feedback
    While feedback often focuses on past actions, it should guide future behaviors. Translate your observations into actionable points for future improvement.
  4. Focus on Acceptance
    Don't just stop at delivering your message. Make sure that the recipient is ready to accept it. Focus on getting to that "I get it, I'm ready to apply it" moment.

Feedback is not just about what's said but also about what's heard, understood, accepted, and finally, applied. Keep these key points in mind the next time you're giving or receiving feedback, and watch the effectiveness of your communication skyrocket.

"The goal of feedback is for people to apply that feedback. But before that can happen, people must hear, understand, and accept that feedback." @KevinEikenberry

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About the Author Kevin Eikenberry

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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