You may be outstanding at managing, inspiring and coaching employees. You were born to lead, and yet, when you speak in front of a group or give a presentation, you struggle. The fear of crashing and burning often throws you completely off your game.

Presenting in some form, whether it is offering training, making a proposal to upper management or simply leading a team meeting, is a requirement for your job. It’s not enough for you to “just get through it” either. You need to be coherent and direct. You need to leave little room for misinterpretation. You need to have a presence and exude confidence. That’s how you ensure that people understand your message and buy-in into what you’re saying.

Follow this advice to prevent presentation failures (even if you are scared to death of public speaking), and make a positive impression.

Prepare, Prepare, Prepare

You have heard it before. It is the classic advice, and there’s a reason for that. It works. One of the best things you can do to avoid a presentation flop is to know your stuff. I’ve heard many people equate their preparation with the completion of their PowerPoint slides. Having slides isn’t preparation. A beautiful slide deck will be meaningless if you fumble through the entire presentation, or, worse, read your slides. Think through, talk through and rehearse your talk. That is the best presentation insurance on the planet.

Nail the Opening

The most important thing to prepare is your opening because:

  • It is what grabs your audience’s attention and let’s them know precisely why they should keep paying attention.
  • Momentum builds when you start well. Even if you mess up later, you have made a good first impression and built some positive energy, making it easier to recover.
  • You’ll be more confident. If you know exactly what you are going to say in the first 1-3 minutes, you will have more confidence (and that confidence will build with your early success).

Don’t skip this step or opt to “wing it.” No matter how informal your presentation may seem, plan carefully what you are going to say in those first few minutes and practice until you know it by heart. That way you can make eye contact and engage people early on, rather than messing with your PowerPoint slides or notes.

Decide How You Want Your Audience to Act

Always know exactly what you want your audience to learn, feel or do after listening to your presentation. I can’t stress this enough. If you can’t list one or two (and I recommend no more than three) objectives of your presentation, you likely don’t have a legitimate reason to give it. Determine the ideal response from your audience. If all else fails, and you find yourself floundering, you can return to those core objectives and salvage the presentation.

Don’t Rely on Technology

One of the biggest mistakes you can make is to use your PowerPoints or other technology as a crutch. Be ready and able to go if the technology fails you (and if you do the first three suggestions above, you will be well on your way), because one day, it will.

Do those things and your next presentation will be less scary because your chances of failing will be much slimmer. If you want more tips, check out this additional reading:

One last thought: Even if you blunder a bit, or the presentation doesn’t go the way you planned, you will survive. Few things in life are do or die. The goal is to get better and better, and it starts with taking the time upfront to prevent mistakes.

What’s the most embarrassing thing you’ve ever done during a presentation? How did you recover? Share your stories in the comments section. 

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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