I put this slide on the screen yesterday, while giving a talk on hiring strategies for Choice Hotels International Convention. . .

If you want to hire rock stars, you can’t wait until you have an opening to start thinking about hiring.   Here’s an exercise to do today to help you implement this idea.

Create a crystal clear, three-dimensional description of your perfect candidate for a given job.

  • Develop clear expectations of the perfect employee in that role.
  • Identify the skills needed to start (must haves) and the skills that need to be developed.
  • Describe the behaviors you want to see in this individual.
  • Make all the intangibles, tangible.

When you build this crystal clear picture, a picture so clear that it is obvious when you see the person – it makes the interviewing and selection process easier.  But that isn’t the most important reason to do it.

The most powerful reason to do this is so that you can begin to attract your perfect employee before you need them.

Let’s face it, clarity is attractive.  Your clarity will help you bring the right people into your world and that same clarity will help people decide for themselves if they are your person, or not.

If you need to hire today, take some time to do this exercise.   But if you don’t need anyone today, invest in the exercise for the future.

Think better bait on the hook, not seeing what will be in the fishing net.

Think attraction, not advertising.

Because the time to think about hiring is long before you need someone.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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