Search online for “lists of leadership competencies,” and you’ll find hundreds of lists from various groups, companies, and experts. Ranging in length from 5-32 competencies, these well-intended lists can be helpful in designing learning plans and expectations for leaders. But too often, I find that a fundamental leadership competency is missing from these lists:

The best leaders see and encourage people to reach their potential.

Why This is So Important 

Think about it this way. Leaders aren’t accomplishing things alone – they have a team. Together, they are striving for a goal or objective beyond current achievement or accomplishment – which means change is required. So, for leaders to succeed in reaching those goals, they can’t do it alone, or with current levels of activity.

The leaders that reach those outcomes consistently do it with and through their team. And for those team members to achieve more, they need the support and encouragement of their leaders.

When leaders get this competency right, most every other part of their job gets easier, increasing their odds of success.

How To Build this Competency

Building this competency starts with belief. When you believe that people have potential and can grow and improve, you are more likely to see that potential. Call this good use of confirmation bias.

This belief cascades into the actions of this competency – seeing potential and encouraging it.

Once we believe in one’s potential, we will begin to look for examples of their promise. And once we see those examples, it is easier to encourage them.

This is one of the shortest posts I have made on this blog in a long time – but perhaps one of the most important. If you want to be a more effective leader, you must see and encourage people to reach their potential. Doing so makes a bigger positive impact on that person, your team and organizational results, and the world around you.

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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