Attention management is a phrase made popular in relationship to productivity by my friend, author Maura Nevel Thomas, in her book of the same title. Her simple definition is the practice of controlling your attention. It is a practice (that takes practice), and the better we get at it, the more effective we will be as leaders. 

Why Attention Management Matters for Leaders

Being better at controlling our attention is a human skill, a life skill. But when we are the leader of others, it takes on another level of importance. Here are four reasons why.

  • Your team is watching you. What they see you working on they (logically) deem as important. If your attention drifts, if you don’t stay focused, neither will they.
  • You can create confusion. If you say, on your best days when you have prepared for the meeting, what is important, and then they see you focused elsewhere, they will be confused.
  • You reduce your ability to coach. It won’t matter how clearly you share their priorities and goals, if you can’t stay focused, your words will ring hollow.

You sacrifice results. When you, and by extension your team, can’t stay focused, you won’t be as productive and are less likely to hit your most important targets (you know the ones you wanted to keep your attention on). 

Five Practices That Will Help

Here are five specific things you can do as a leader that will help you with your personal Attention Management practice.

  • Know what the most important things are. We want to manage to keep our attention on the things that most serve us and our team, so we must know what those things are. Until that (very) short list is clear, your attention management efforts won’t give you the greatest results.
  • Know your biggest distractions and remove them. If you don’t know what they are, start with your devices. Whatever they are, find ways to remove their presence or remove yourself from them when you need to be at peak attention.
  • Schedule working blocks – and breaks. Schedule a task or project for 30-90 minutes and stay in that work without deviation. Then, take a break. The breaks are both necessary and a reward for your successful attention management! 
  • Give yourself some quick pockets of time. This is a quote from Maura and is incredibly wise. As a leader, you need more thinking time. And while longer periods of time for thought are valuable, so are quick pockets to review progress, reflect on results, and plan for what is next.
  • Grade yourself. Take time to assess how successful your attention management was that day. Based on your observations, congratulate yourself, and rededicate yourself to the areas you need to keep working on.

Because our thoughts drive our actions, attention management is a critical leadership skill. If you want to improve your results (and the results and impact your team can have), consider your attention. Perhaps a practice of controlling your attention more consciously and intentionally might be your best strategy.

Get a weekly dose of inspiration & motivation!


Our e-newsletters are packed with powerful articles and resources that are designed to help you and your organization create remarkable results and be more successful!

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

Share your thoughts

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}