by Brian Tracy

eat that frogYou might be thinking this is a strange title for a book, especially one that has sold over 1.5 million copies in it’s first two editions.

The metaphor is that if you eat a live frog first thing in the morning, everything else the rest of the day will be easy. Because you have procrastinated in the past, I am sure you see how this metaphor applies – we procrastinate on the frogs, and we want to stop.

The good news is there are no real frogs in this book, but there are 21 short chapters (two new ones about technology have been added from the previous editions of the book) that speak directly to 21 specific actionable tips that will help you stop procrastinating and be more productive.

Some of the ideas you have heard before (e.g. focus your attention and single handle every task), but that doesn’t make them less valuable if you actually use them! And the short chapters give you context and help inspire you to do these things you know will work. Others, might not make sense until you read them (e.g. identify your key constraints or put pressure on yourself), but again, the short, easy-to-read chapters will make the relevance clear to you.

If you would like to procrastinate less, and are willing to try things to improve, buy this book. The advice is relevant, specific, easy to understand, and most of all, effective. Go ahead, eat your frog (and order your book).

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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