Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? In today’s episode of The Remarkable Leadership podcast, I'm joined by world-class branding expert, researcher, and bestselling author, of "Fascinate: Your 7 Triggers to Persuasion and Captivation," Sally Hogshead, as we explore the "Fascination Advantage," and its application in entrepreneurship and leadership. If you've ever wondered how the world sees YOU, you won't want to miss this exciting episode, as we learn how measuring our fascination factors can help us become better leaders.

What does it mean to be fascinating? And how can it benefit your relationships and your role as a leader? In today’s episode, I explore what it means to be fascinating, with branding expert and researcher, and bestselling author, Sally Hogshead. Creator of the Fascination Personality assessment, the world’s first personality assessment that measures how the world sees YOU, Sally brings fancinating insight into the science of fascination, its role in communication, and the impact it can have on entire organizations. This is one episode you won’t want to miss!

Listen to the Audio

In this episode, you’ll discover:

  • The “Fascination Advantage,” and how it applies to leadership.
  • Specific differences among gender in communication styles and how it applies in the workplace and among teams.
  • How teams can avoid becoming “brittle and lopsided,” and instead continually produce high performers that add value to the organization.

You will never rise to your greatest potential by being all things to all people.

Remarkable Dialogue

Ask yourself: What makes you different? (Hint: It’s what makes YOU fascinating!)
Leave your answer in the comments below.

Additional Leadership Resources

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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  1. Great article! I just listened to Sally Hogshead at Jordan Harbinger’s interview on the The Art of Charm podcast. Really inspired me personally.

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