By Uri Gneezy and John List

Why-AxisThis is an interesting book on many levels.

I bought the book, because as a leader and teacher and writer about leadership, I also want to know more about people’s motives so I can better understand how to coach, lead and influence them.

This book delivers on that goal, though not in a direct “here’s how to do it as a leader” sort of way.

The book is written by two very smart and very engaging (at least on paper!) economists. Yes, economists. While the book is listed in the applied psychology category in Amazon, as you read you quickly find these aren’t the kind of people and they aren’t doing the kind of work you might think of economists doing. This book describes the real world research that they do to understand how that really incentivizes our behavior as human beings.

The book is written in a Freakonomics sort of way, using storytelling to effectively illuminate both their research and their findings. This approach makes the book interesting, approachable, and at times, downright fun to read.

While you will get much from this book as a leader, you will get more from it as an interested human being. This book tackles big issues like gender differences in pay and competitiveness, discrimination, reducing high school drop out rates (and student achievement), and much more.

Reading this book will give you a bigger and broader perspective of the world and give you new things to think about. For these reasons, I recommend this book highly.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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