Are you stubborn or persistent?

Those two words are closely related. In fact, you might even find them listed as synonyms. They can describe similar characteristics, similar choices, and similar actions.

And yet, they don’t feel the same, do they?

Most of us would rather be called persistent than stubborn. Persistent sounds positive. It sounds like something we would value in others, reward in team members, or even put on a resume.

Stubborn? Not so much.

That difference matters more than we might think.

The Label Changes the Way We See the Behavior

Think about someone you know who doesn’t give up easily.

Did you just think of them as persistent?

Or stubborn?

Maybe you thought of one person for each category.

The behavior might be quite similar. They keep pushing. They continue making their case. They don’t immediately change direction when someone disagrees with them.

But the label we choose shapes how we interpret what they are doing.

If I call someone stubborn, I may see them as difficult, resistant, or unwilling to listen.

If I call them persistent, I may see them as committed, resilient, or focused.

Same behavior. Different frame.

And that frame changes what happens next.

How Labels Influence Leadership

The way we label people impacts the way we interact with them.

If I have already decided someone is stubborn, I may enter the conversation with frustration. I may assume they are being difficult. I may stop listening as carefully. I may try to push harder, convince faster, or move around them entirely.

But if I see that same person as persistent, I may respond differently.

I may ask better questions.

I may listen for what they care about.

I may recognize their commitment, even if I don’t agree with their conclusion.

I may lead them rather than simply react to them.

That doesn’t mean every behavior is helpful. It doesn’t mean every person is right. And it certainly doesn’t mean leaders should avoid hard conversations.

It does mean the label we choose can either open a door or close one.

Which View Serves You Best?

Stubborn and persistent are just one example.

There are hundreds of pairs of words that describe similar behaviors but carry very different baggage in our minds.

Confident or arrogant.

Careful or slow.

Direct or rude.

Curious or questioning everything.

Detail-oriented or picky.

In each case, the question is worth asking: which view serves you best?

Which view helps you lead more effectively?

Which view helps the other person grow?

Which view gives you the best chance of creating progress?

We have more choice here than we sometimes admit. We can decide how we view the characteristics and behaviors of others. And that choice will make a difference in how we communicate, coach, and lead.

This Matters for Teams, Too

This isn’t just a personal reflection. It is an organizational issue.

In meetings, training, coaching conversations, and daily interactions, the labels people use for each other shape culture.

When negative labels take hold, they can taint progress. They can create assumptions. They can turn a person into a problem before the conversation even begins.

As leaders, we can help people pause before locking in those labels.

We can encourage people to assume at least benign intent.

We can ask, “Is there another way to see this?”

We can help teams notice when a label is limiting the conversation instead of helping it.

Sometimes that shift is enough to change the tone of a meeting, the direction of a coaching conversation, or the outcome of a decision.

Take Your Labels Seriously

How you label people influences how you treat them.

That includes the labels you use for others.

And it includes the labels you use for yourself.

Are you stubborn, or are you persistent?

Is your teammate difficult, or deeply committed?

Is someone resisting change, or trying to protect something they believe matters?

The answer may not always be obvious. And the more positive label may not always be the right one.

But the question is still worth asking.

Because when we take our labels seriously, we give ourselves a better chance to lead with clarity, patience, and purpose.

And that is a choice worth making.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group, and co-founder of Claridus. He has spent over 30 years helping organizations across North America, and leaders from around the world, to become better leaders, communicators, change agents, team members and more.

He has written, co-authored or contributed to nearly 20 books, including Flexible Leadership, From Bud to Boss, The Long-Distance thee book series and Remarkable Leadership. His LinkedIn Learning courses have helped over 1 million professionals around the world become more confident and successful.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been named four times as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog and podcast are among the most influential in the leadership space.