If you’ve watched my videos for long, you know that I like to make some “unusual” connections to leadership. And if you haven’t watched before, well, I imagine the title gave it away for you.

In this video, I’m sharing a quick history lesson on General Mills, particularly how the invention of their Betty Crocker Cake Mix flopped and what we as leaders can learn from this.

Tweet it out: People will be more engaged when they can make a meaningful contribution. @KevinEikenberry

From This Episode:

  • Learn more and sign up for our weekly e-newsletter, Unleashing Your Remarkable Potential, here.

Want more articles like this?

Subscribe to any of our e-newsletters to get them delivered directly to your inbox.

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

Share your thoughts

Your email address will not be published. Required fields are marked

  1. I am designing a training program for volunteers to a Political Party using your video training. I plan to use the video to generate discussion, and present ideas.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}