Human pyramidI’m a big believer in the power of relationships in leading others more effectively. After all, would you rather (and are you more likely to) follow someone you know and like, or someone you don’t?

In part because of this belief, I have often used an exercise at the start of leadership training that I call “Something in Common.” One stage of that exercise involves two people who have just met working to find something they have in common that is unusual, distinct or really interesting – and they have 2-3 minutes to do that.

After the exercise is over, the partners have shared with the group their “unusual commonalities,” and we debrief the exercise. Several years ago someone said (and others have said similar things since then) “In some ways I feel like I know this person more than some people I have worked with for 3 years.”

3 minutes, vs. 3 years.

While that person’s comment isn’t likely literally true, it points to something incredibly important to us as leaders:

  1. We are super busy
  2. Building relationships is important
  3. Building relationships doesn’t have to take very much time (at a time).

In three minutes, participants don’t know people’s life story, but they do learn some important things – about things that matter to the other person. And while they haven’t built a friendship in three minutes, they have made a connection.

Having watched many groups after facilitating this exercise I can tell you these connections grow during the training, and this three minutes has led to many significant ongoing business relationships – all starting from three minutes.

So what can you do as a busy leader to invest in building relationships, even with small amounts of time?

Learn about an interest or passion.

If you already know they love knitting, the TV show Pawn Stars or Texas A&M, ask them about their latest project, the latest episode, or the upcoming game. If you don’t know, keep your ears and eyes open. What are they talking about with others? What do you see in their workspace? Use those clues to discover their interests and passions.

Of course, you could also ask about their interests, which would be a very good idea.

Search for a connection.

Maybe you hate knitting and all crafts, have never seen Pawn Stars and are a Texas fan (A&M’s big rival). It doesn’t matter. Read up on Pawn Stars or watch an episode, or even ask what it is they love about their passion. When you find out why they are passionate, chances are you have just built a connection and you might find a commonality you didn’t know existed.

Continue the Connection.

Once the connection is made, reinforce and extend it over time. Ask about the game. Ask to see pictures of the latest craft. Email them a link to something they would enjoy. Hand them a clipping from the paper. Continue the conversation. Doing this shows you are truly interested by taking the time to remember.

Obey the 3 second rule.

Sometimes leaders tell me they don’t go up and talk to one of their team members because they don’t know what to talk about. The 3 second rule applies here. Give yourself three seconds to walk up and start a conversation. If you wait any longer, you’ll either over-think it and screw it up or over-think it and never say anything at all. Don’t worry about what to say – just say something. Chances are they will be glad you started and pleased that “the boss” took the time to connect.

Smile.

It is simple, easy and you know how to do it. It is the single most effective way to build a connection with another person. And unfortunately you can still stand out by doing it more often. Oh, and your smile (especially as a leader) is contagious. Build connections and create a positive environment in one action.

Go ahead.

Smile.

Encourage them.

A smile is a start, and an encouraging and supportive word goes further. Show people you see their progress. Let them know you appreciate what they are doing and how it is making a difference. This can be for big things, or little things too.

Thank them.

Your mom taught you. Say thank you. Do it more often, you are probably out of the habit.

There are hundreds of other ways to do this, questions you can ask, and more. Your guiding principle should be completely altruistic and focused on the other person. In the end this isn’t about technique, it is about your intention.

Remember that as the leader people want to have a relationship and connection with you – when you make it a point to build that connection in small and large ways, good things will happen for both of you personally and professionally.

Hopefully now you see that it doesn’t have to take much time to nurture that relationship if you do it regularly.

It doesn’t take much time, at a time, but the investment will pay for itself over and over and over.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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  1. Great blog about the practices you need to put in place in order to build relationships with your staff and colleagues. Thanks! Relationships trump nearly everything else in my corporate culture.

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