Communication is a proverbial, organizational, and leadership challenge. Even the best leaders and organizations know they can improve in how they communicate with others. For that reason, this is a topic we are often asked to help people improve.

The obvious reason people and organizations want to improve communications is that it is important – we need to understand what others are saying to us so that work can get done, decisions can be made, and more. And the reason it is a challenge is that is it hard. Even though we have been communicating since we were born, since we and those we are communicating with are all messy, it is, and always will be, a challenge.

In the past, I have done an exercise with organizations helping them think about and improve their communication. We have done this exercise many times and it is quite simple. We ask people to think of a person they consider a great communicator (and they later think of a very poor one), and then write down the behaviors that make them so good (and poor).

Here are some of the words that are often attributed to the “best communicators”:

Words about the Communication Itself

  • Good listener
  • Clear
  • Concise
  • Asks questions

Something Bigger than the Communication

  • Helpful
  • Available
  • Respectful
  • Kind
  • Patient
  • Amiable
  • Cares about me
  • Calm
  • Great eye contact
  • Confident
  • Removes distractions
  • Compassionate

I could do similar lists for the poor communicator list, but that isn’t necessary for the point that I hope is already clear to you.

Notice how much of this list is about relationship and connection and not about the message itself. This leads to some profound truths:

  • Good communicators are thinking about more than the words they are sharing and themselves. They are thinking about the other person.
  • Communication isn’t just about getting our message received, it is about how we make the other person feel about themselves and the implication of the message.
  • If you want to communicate more effectively, focus on others.
  • As hard as communication is, some of the keys to doing it well were learned in kindergarten (or before).
  • Great communication skills build trust, confidence, and relationships.
  • The meta-message of communication is about people, not what you want them to know.
  • This may seem like common sense. Unfortunately, common sense isn’t always common practice.

You may already know these things. Please don’t click on to the next thing or move to the next item on your to-do list too quickly.

Think about these truths.

Reflect on their application for you.

Decide which on the second list you want to focus on today.

Your decisions and actions here can change your communication success, relationships, results, and your life.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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