January 10 Blog Post 3First, a couple of caveats . . .

When I say PowerPoint, I’m speaking generally – think Keynote and Prezi and whatever other similar tool you might use.

I’m qualified to talk about this because I have been teaching and coaching presentation skills and trainers for over 25 years – before PowerPoint was even released – and have been watching PowerPoint be used and abused since its inception.

So let me be clear; PowerPoint is causing presentation quality to devolve and group communications are suffering because of it.

PowerPoint is expected. Go into a meeting nearly anywhere in the world and you can expect to see PowerPoint. While there is comfort in the known, when something becomes ubiquitous it can lose its impact. Beyond that, and more importantly, people have seen so many bad PowerPoint presentations that in many settings the sign of the screen down and the projector on sends waves of cynicism and eye rolling through the group. This is hardly how we want to set ourselves up for communication success.

Why not give your next presentation without PowerPoint and notice how much more engaged and interested your audience might be?

PowerPoint is replacing preparation. Too many people equate being ready to give their presentation with finishing their slides. Having your slides ready is the cost of admission, not your choice of the best seat in the house. Your presentation slides can help you in your preparation, but when that is all you do you won’t be as clear on your outcomes or as focused on your audience as you could be, because you are just making sure you “get through the slides.” PowerPoint should be an aid to your presentation, not a crutch because you aren’t really clear on what you are going to say.

Next time, really prepare. Use your slides to help you, but focus your preparation on your message and desired result, not on the slides themselves.

PowerPoint is a teleprompter. Well, it isn’t, but that is how too many people are using it. When was the last time you saw someone reading their slides? (I know, probably yesterday). Why is this happening? There are at least two big reasons. One is people aren’t prepared, so they read (see the point above). And second, and even more so, because they are putting too many words on the slide. Ever since you learned to read, when you see a sentence you read it. Even great presenters may succumb to reading if their slides have sentences.

It’s time to cut down the number of words on your slides – and use a machete, not a razor blade. Stop reading and start communicating.

PowerPoint is a participation inhibitor. Your slides are your slides, and so you want to get through them. After all you worked hard on them and you have a plan for how you want to present the material, right? Except you are doing this not for the mental exercise, but for an audience. PowerPoint often makes it harder to get the interaction and conversation you might want as a result of your presentation. In fact, PowerPoint’s presence, as used by most people, signals that this is going to be a one-way communication, until the “any questions” moment. You can have a highly interactive session when using PowerPoint, but not unless you change your use of it and plan carefully.

When you really want conversation, leave PowerPoint at home, or have very few slides and a clear expectation to the audience that this is a conversation, not nap time.

PowerPoint is supplanting the speaker. We use slides at a meeting, but not everyone can attend, so the slides are sent to those who couldn’t attend so that they get the message. This is fine in principle, but it is one reason we end up with too many words on the slides. PowerPoint is meant as a visual aid; to aid to you as the presenter, and be an aid to you delivering a clear and effective message. So use PowerPoint as it was intended. And if you need to share additional information with others, supplement your slides, or archive information for the future – put that information in the notes section of the slide, and out of view of your primary, live audience.

Communicate your message to your audience, and use PowerPoint to aid you; not replace you.

The need to communicate clearly to a group has never been more important or valuable, and the capabilities presentation software (like PowerPoint) provide can be very helpful. But we have to get it out of our way, and make it our ally, not our enemy.

It’s not really PowerPoint’s fault, any more so than it is the wrench’s fault if the mechanic can’t repair the car. Both the wrench and PowerPoint are tools. If you need to craft effective group communication, it’s time to learn how to really use the tools available to you.

 

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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  1. Lot to agree with. Right on target for the undergrad and even entry level grad students.
    However, PP is a life saver for providing structure and organization for the “I’d rather walk on glass that present and/or the “Oh My God I have a presentation in the morning. ESL folks too !!!

    I’ve been doing “slide presentations since the early 60’s. Seapower Presentations for the US Navy in 1962. I see the primary danger of PP is that the presenter starts with the consideration of format rather than goals and objectives.

    I have made many many very successful pp presentations in past. How do I know?
    I made the sale or got the job.

    I recall making a three projector music enhanced 35mm one covering 24 product lines in 3 divisions The Marketing VP at UniRoyal said ” I need to be careful I could be working for you some day”
    He never did and made 6 figures when I was in the middle of the two’s

    So if you are inclined – stay in touch.

    I am putting together a grant proposal to use talking multi lingual avatars (Spanish, French, Italian to start) to enhance Advanced Technology Courses here in Connecticut.

    EdC

  2. Back in the 90’s and in to this century, I conducted retirement seminars, and we used an overhead and screen. The beauty of this was that the lights were on in the room, I faced the audience the entire time, thus interacting with them throughout, and I could write on the slides so they would then write in their notebooks on the same slide that I had in front of them. They were constantly engaged.

    Another advantage was that of technology. I’ve attended numerous seminars where the power point just didn’t work. Something didn’t sync, projector went out, internet didn’t connect, etc. I’ve even had it happen to me. Not good. Then the presenter is a bit overwhelmed b/c they depended on the PP and the audience couldn’t really connect with their PP copies on their papers.

    The only thing that can go wrong on the overhead was the bulb going out. And it never did for me in about 8 years.

    Simple, yes. Impressive, not generally. But effective, absolutely.

    Craig

    1. Craig – I only ever had one Overhead bulb go out – but I had a backup. 🙂 The other advantage of this old school technology is the ability to move into greater interaction more easily. Thanks for your comments.

      Kevin 🙂

  3. The information shared has made me to think deeply. See how things have changed due to the implementation of higher technologies which is definitely spoiling group communication!!Thanks for sharing!!

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