Recently, I had a conversation with my father-in-law who used to sell and repair televisions as a side business. Somehow, we started talking about early color sets. He mentioned that he owns the first color set he ever sold, and we reminisced about the first color sets we had. We got ours when I was ten, in the fall of 1972. How do I know? Because that was the first World Series I saw in full color.

Television and movies worked in black and white. But for the most part, when seen in full color, they are richer, more powerful, and more enjoyable to watch. Of course, we take that for granted now. But it doesn’t change the fact that color provides a more real, distinct, and life-like experience.

I believe we can connect this experience of television to our work as leaders. We can lead in black and white and do OK, but the best leaders lead in full color. Here’s what I mean . . .

Leadership Green

Green is the color of growth. Healthy plants are green, fruit that is approaching its peak is green. So too should we be growing and learning as leaders. If we aren’t learning, we are falling behind, dying, or perhaps worst of all, rotting.

Leadership Blue

Many people see blue as a soothing, calming color. There is a time for us as leaders to be steady, calm and consistent. When the chaos of change begins to overcome the productivity and emotions of our teams, we as leaders must bring the perspective that provides the needed calm to the situation.

Leadership Red

Red is the color of passion and fire. As leaders, we must bring our passion for the results and the team we are leading. Our passion for everything we do. The results, the team, and the Customers we deliver to all matter. And our team will be inspired by that passion.

Leadership Yellow

Yellow is the color of the sun – the color of energy, the color of warmth and positivity. If you want a climate of positive energy on your team (and you know you do), you must lead that energy charge. The best leaders have a positive outlook and belief about the future. Make sure to bring your yellow to work.

Leadership Orange

I asked one of my team members this morning her first thought about the color orange. She said “construction workers.” Perfect. Orange is, in that context, the color of caution. As leaders, we must provide the caution in some situations. We must keep our teams safe physically and emotionally, too. More than the right thing to do, when people know that, they will be more productive and effective.

Leadership Purple

If you ask my mother about purple, she will smile – it is her favorite color. For that reason, I connect purple as a color of creativity (My Mom is very creative!). As leaders, we must be creative and encourage the creativity and innovation of our team members, too.

Leadership Pink

In recent years, the Susan G. Komen Foundation has most people associating pink with breast cancer awareness and fundraising. To me, this is a powerful reminder that leaders must lead from their values. The things that are important to us matter. They help define the best of what we can become as a leader.

Leadership Gray

Leadership is complex. After all, we are dealing with people! And because of that, the best leaders recognize the situational nature of many things they face. The best leaders see the world in situational shades of gray rather than a completely black and white world.

And I believe leaders can learn from black and white too, so here are some thoughts for you . . .

Leadership Black

When things are in black, there is a finality and a commitment to them. As leaders, we must be committed, hold firm to commitments, and lead from that foundation. That commitment level makes things clearer for us (and therefore, easier for us to lead) and more consistent for others (and therefore, easier for them to follow).

Leadership White

Nothing is purer than something completely white – a blanket of snow comes to mind. As leaders, our intentions must be pure, our ego must be in check, and we must be as transparent to others in our thoughts and actions as possible.

I may have left out your favorite color, or given a different association with a color than you would have. My point here isn’t to be complete or definitive. Rather, my goal is to get you thinking about what “leading in full color” means to you.

Leadership is complex and challenging. Thinking about how the colors of the rainbow (and beyond) connect to your work as a leader will get you far better results. Follow those thoughts to higher performance to find a pot of gold at the end of your leadership rainbow.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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  1. Thank you for this remarkable article Kevin. Its been really helpful and very well written in context of Leadership. I appreciate it. Wish you a Strong & Positive week ahead’

  2. Kevin, excellent analogy of the colors associated with leadership. My only addition would be to warn leaders about staying in a particular color too long. For this brings out the negative of that color.

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