The Myth of Multitasking

This week’s Resource Recommendation – The Myth of Multitasking by Dave Crenshaw

Normally, I can tell you how a book makes it onto my reading list. It was either personally recommended to me, I know the author, I read a review, or in some cases a copy was sent to me by a publicist or a publishing house hoping I will recommend it to you.

This week, I actually can't tell you my personal back story for this book. I really don't remember how it got on to my list, but I'm glad it did.

This short, small book is in the parable/business fiction genre. It tells the story of Helen, a harried CEO, and Phil, her consultant. Through the story and with some exercises (outlined in the back of the book so you can use them too), Phil convinces Helen that multitasking is a myth - that as humans we really can't multitask at all.

I have long believed that to be true. Perhaps that's why the title intrigued me.

Whether you agree with the premise of the title or are violently opposed, you should read it.

Have I solved all of my time management problems by reading this book? No. But I have ideas I am implementing that are making a difference.

I could share the key lessons from this book, but that would take away from your reading experience. The story itself is only about 100 pages in a small format book, so your experience will be brief.

Pick up a copy. Read it. Share it with others. Talk about it with them. And apply at least one of the key ideas.

It will be worth your time.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group. He has spent over 30 years helping organizations across North America, and leaders from around the world, on leadership, learning, teams and teamwork, communication and more.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been twice named as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog has been named on many “best of” lists. LeadersHum has named him one of the 200 Biggest Voices in Leadership in 2023.

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