Every leader—no matter the team, the industry, or the experience level—eventually faces a version of this question:

“How do I coach someone who only seems to do the bare minimum… even though I know they’re capable of so much more?”

I’ve been asked this many times, in workshops, coaching conversations, and casual hallway chats. Recently, I rediscovered a card where someone had written the question down for me, and it reminded me just how universal this challenge is.

So today, I want to walk you through the heart of my answer—because while the situation can be frustrating, it’s also a powerful opportunity for leadership.

But before we talk about solutions, we need to understand what’s really going on.

Four Layers of the “Bare Minimum” Problem

When we think someone is doing the bare minimum, we’re really dealing with four perspectives at once:

  1. Their current performance
  2. Their potential future performance
  3. Their view of both
  4. Our view of both

All four matter. And if we ignore any of them, we risk jumping to conclusions or trying to “fix” the wrong thing.

From there, I offer seven steps that can guide you through this coaching challenge. Let’s walk through them.

1. Check Expectations

This is the step leaders skip most often.

In hundreds of conversations with leaders and team members, I’ve learned something surprising:
The person you think is doing the bare minimum may genuinely believe they’re meeting every expectation of the job.

And honestly, if they believe they’re succeeding… why would they do anything else?

Before assuming a motivation problem, have a conversation:

  • “What do you believe the expectations of this role are?”
  • “How do you feel you’re doing?”
  • “What does success look like to you?”

Only after hearing their perspective can you fairly clarify your own.

2. Clarify and Elevate Their Sights

Once you understand their view, you’re in a position to help clarify and raise expectations.

But here’s the key: Do it with curiosity, not correction.

They need to understand not just what you expect, but why. And they need to see a picture of success that actually inspires them.

3. Help Them See Their Potential

Many people underestimate themselves. More than you’d think.

One of the greatest gifts we can give as leaders is to help people see what we see in them—their strengths, their potential, their capacity to grow.

When people feel believed in, they often naturally rise to a higher level of performance.

4. Rethink the Meaning of “Minimum”

This one can be hard to swallow.

If someone is meeting the minimum job expectations, then…
they are doing the job they were hired and paid to do.

You may want more—and you may believe they’re capable of more—but “minimum” and “insufficient” are not the same thing.

The real question becomes:
Is your frustration about them, or about whether the job expectations need to be revised?

5. Understand Their Life Situation

Sometimes people are giving everything they can—even if the “output” doesn’t look like you hoped.

You may discover:

  • They’re overwhelmed outside of work
  • They’re carrying more stress than you realized
  • They’re in a season where “minimum” is actually remarkable effort

If you understand this, you can support them while still honoring their potential.

6. Provide Expectations, Resources, and Support

Once expectations are clear, and once you understand their situation, your job is to provide:

  • Clear direction
  • The resources needed
  • Encouragement and coaching

From there, the ball is in their court.

7. And Sometimes… You Let It Go

This is the last step for a reason.

After you’ve clarified expectations, supported them, helped them see their potential, and ensured they have what they need…

They have to choose to grow.

As long as they’re meeting the minimum standard, and as long as you’ve done your part as a leader, you may need to release the frustration and accept their choice.

Leaders influence. They don’t control.

Helping people grow is one of the most meaningful parts of leadership—and one of the most important skills we can develop.

Let’s help our people grow—one honest, supportive, expectation-clarifying conversation at a time.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group, and co-founder of Claridus. He has spent over 30 years helping organizations across North America, and leaders from around the world, to become better leaders, communicators, change agents, team members and more.

He has written, co-authored or contributed to nearly 20 books, including Flexible Leadership, From Bud to Boss, The Long-Distance thee book series and Remarkable Leadership. His LinkedIn Learning courses have helped over 1 million professionals around the world become more confident and successful.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been named four times as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog and podcast are among the most influential in the leadership space.