As a leader and presenter, how you close your presentation is just as important as how you open it. In fact, a strong closing can leave a lasting impact on your audience and drive them to take the desired actions. Here are three effective strategies to ensure you finish your presentations on a high note.
1. Remind Them of the Why
When closing your presentation, it's crucial to remind your audience why they should care about your message. Highlight the benefits and make it personal. Instead of focusing on how the company or even you will benefit, emphasize how they will benefit from taking the actions you suggest. This approach not only reinforces the importance of your message but also helps your audience see the value in it for themselves.
Key Tip: The more personal the "why," the more impactful your closing will be. Ensure your audience understands the personal benefits they stand to gain.
2. Summarize Key Points
A good presenter knows the importance of repetition and clarity. Summarizing the key points of your presentation in your closing helps reinforce the main ideas in your audience's mind. This doesn't mean introducing new information but rather succinctly recapping the big ideas you've already discussed. This summary should be easily digestible, helping your audience to remember and act on your key messages.
Key Tip: Highlight 3-4 main ideas from your presentation. This helps in making your message memorable and actionable.
3. Leverage How You Opened
Tying your closing back to how you opened your presentation creates a cohesive and impactful experience for your audience. If you started with a question, revisit it and provide a final thought. If you opened with a story, bring it full circle in your closing. This technique not only reinforces your message but also gives your presentation a polished and professional feel.
Key Tip: Think about your opening when planning your closing. The connection between the two should feel natural and intentional.
The closing of your presentation is more important than you think. Close in a way that leads people to act on what they heard. By reminding your audience of the why, summarizing key points, and leveraging how you opened, you can ensure that your presentation leaves a lasting impact and inspires action. Implement these strategies in your next presentation and watch how a strong closing can make all the difference!
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