Organizations do this every day.

They take their best mechanic and make them a maintenance supervisor.
They take their top salesperson and make them a sales leader.

It feels logical. It feels fair. It even feels like a reward.

And sometimes—it works.

But other times? It crashes and burns. Not just for the individual, but for their team and the organization as a whole.

So why does this happen?

Let’s talk about it.

The Problem Isn’t Performance—It’s the Transition

When we promote high performers into leadership roles, we’re asking them to make one of the hardest transitions in their career.

And often, we don’t prepare them for it.

Their identity has been built on being great at the work. They are productive. They are skilled. They are reliable doers.

But leadership isn’t about doing the work anymore.

It’s about leading others who do the work.

That shift—from doing to leading—isn’t small. It’s fundamental.

And without support, it’s incredibly difficult.

4 Reasons High Performers Struggle as Leaders

1. They Aren’t Prepared for the Change

Most new leaders aren’t given the mindset, tools, or expectations they need before stepping into the role.

We assume they’ll “figure it out.”

That’s a risky assumption.

If we want them to succeed, we must start supporting them before—and during—the transition.

2. It’s a Completely Different Job

Being great at your work doesn’t automatically make you great at leading others doing that work.

In fact, the skills are often very different.

High performers succeed because they:

  • Execute well
  • Deliver results
  • Focus on their own output

Leaders succeed because they:

  • Develop others
  • Delegate effectively
  • Think strategically

That’s not a promotion.

That’s a career shift.

3. They Have to “Go Back to Work”

Leadership isn’t a trophy for past success.

It requires learning, growth, and effort—just like any other role.

New leaders must rebuild their competence in an entirely new skill set.

Some embrace that challenge.

Others don’t.

4. They May Not Actually Want the Role

This is one organizations often overlook.

We assume that everyone wants to be promoted.

But that’s not always true.

Some people love the work they do as individual contributors. They take pride in it. They find fulfillment there.

When we promote them without asking, we may be pushing them into a role they never really wanted.

A Better Way Forward

If we want better outcomes, we need a better approach.

  • Prepare people for the transition: Help them understand what leadership really requires before they step into the role.
  • Support them early and often: Don’t wait until they struggle—give them tools, coaching, and development from the start.
  • Rethink how we choose leaders: Stop assuming the best performer is the best candidate.
  • Make it safe to step back: Not every leadership transition will work—and that’s okay.

Create a “safe re-landing” so people can return to roles where they can thrive, without stigma.

Your best mechanic may not be your best maintenance supervisor.

But with the right support—and the right desire—they can become a great leader.

The key is recognizing that leadership isn’t a reward.

It’s a responsibility.
It’s a new skill set.
And it’s one of the toughest transitions we make in our careers.

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Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group, and co-founder of Claridus. He has spent over 30 years helping organizations across North America, and leaders from around the world, to become better leaders, communicators, change agents, team members and more.

He has written, co-authored or contributed to nearly 20 books, including Flexible Leadership, From Bud to Boss, The Long-Distance thee book series and Remarkable Leadership. His LinkedIn Learning courses have helped over 1 million professionals around the world become more confident and successful.

Twice he has been named by Inc.com as one of the Top 100 Leadership and Management Experts in the World and 100 Great Leadership Speakers for Your Next Conference. The American Management Association named him a “Leaders to Watch” and he has been named four times as one of the World's Top 30 Leadership Professionals by Global Gurus. Top Sales World has named him a Top Sales & Marketing Influencer several times, and his blog and podcast are among the most influential in the leadership space.